The Ultimate 30-Day Content Calendar for Alanya Real Estate
A complete social media strategy that turns followers into property buyers. Weekly themes, posting schedules, and content ideas that actually work in 2026.
Last month, I sat down with a real estate agent in Mahmutlar who was frustrated with Instagram. "I post every day," he said, scrolling through his feed. "Sometimes twice a day. 800 followers after two years. Why isn't this working?"
I looked at his content. Monday: apartment exterior. Tuesday: another apartment. Wednesday: sea view from a balcony. Thursday: kitchen photo. All decent quality. All completely random. No story. No real estate social media strategy. Just... properties.
"When do you decide what to post?" I asked. "Usually in the morning, I look at what new listings we have and post something."
There was the problem. He was posting reactively, not strategically.
We built a 30-day real estate content calendar together. Nothing complicated. Just a simple plan of what to post, when to post it, and most importantly, why.
The result? In three months, he went from 800 to 4,700 followers. More importantly, he started getting 15-20 property inquiries per week directly through Instagram DMs. His website traffic increased by 340%.
Here is the exact content planning system that works for real estate agents and agencies in Alanya.
Why Most Real Estate Social Media Fails
It's not because your properties aren't attractive. It's not because you don't post enough. It's because you lack a real estate marketing plan.
Random posting creates random results. When you post "whatever listing we have today," you miss:
Strategic Timing
Posting property listings at 11pm when buyers are asleep. Missing the Sunday afternoon "dreaming about new homes" window.
Content Variety
30 property photos in a row with no context. No lifestyle content. No neighborhood information. No human connection.
Audience Building
Only reaching one-time browsers instead of building a community of serious investors and potential buyers.
Seasonal Opportunities
Missing key moments like Russian New Year, European summer planning season, or Alanya's peak investment periods.
The 30-Day Alanya Real Estate Content Calendar
Here is the repeating monthly cycle that works for real estate professionals in Alanya. We break each month into 4 distinct themes to keep your audience engaged while moving them through the buyer journey.
| Week | Theme | Primary Goal |
|---|---|---|
| Week 1 | Property Showcase | Generate Interest & Leads |
| Week 2 | Lifestyle & Location | Build Emotional Connection |
| Week 3 | Trust & Authority | Establish Expertise |
| Week 4 | Community & Results | Social Proof & Loyalty |
🏠 Week 1: Property Showcase
Focus on your best listings with strategic presentation
📅 Monday: Featured Property of the Week
Goal: Generate qualified leads
Carousel post with 8-10 professional property photos. Include price, location, key features. Post at 10:00 AM.
📅 Tuesday: Property Video Tour
Goal: Increase engagement time
60-90 second walkthrough video. Show the flow of the property. Caption: "Would you wake up to this view?"
📅 Wednesday: Price Comparison Post
Goal: Educate on market value
"What $150,000 gets you in Alanya vs. other Mediterranean cities." Infographic format works best.
📅 Thursday: Behind-the-Scenes Viewing
Goal: Show activity & demand
Quick Story of you showing a property to clients (with permission). "Another viewing today at this stunning penthouse!"
📅 Friday: Weekend Open House Promo
Goal: Drive in-person visits
Announce open viewing times. Create urgency: "Only 3 slots left for Saturday viewings."
📅 Saturday: Drone Showcase
Goal: Viral potential & wow factor
Aerial drone footage showing property location relative to beach, mountains, city. Post at 5:00 PM.
📅 Sunday: "Just Listed" Announcement
Goal: First-mover advantage
New listing announcement with "Coming Soon" teaser. Build anticipation for next week's featured property.
🌴 Week 2: Lifestyle & Location
Show the life, not just the property
📅 Monday: Neighborhood Guide
Goal: Location education
"Living in Mahmutlar: Everything you need to know." Cover restaurants, beaches, markets, schools.
📅 Tuesday: Morning Routine Video
Goal: Lifestyle visualization
Film a "morning routine" from one of your properties. Coffee on the terrace, walking to the beach, local bakery visit.
📅 Wednesday: Local Business Feature
Goal: Community connection
Tag a local restaurant, cafe, or shop. "Our favorite lunch spot near our new Oba listings." Build local partnerships.
📅 Thursday: Seasonal Content
Goal: Show year-round appeal
What's happening in Alanya this month? Beach season, off-season charm, local events. Connect properties to the lifestyle.
📅 Friday: Investment Comparison
Goal: Target serious investors
"Why investors are choosing Alanya over Spain in 2026." Market data, rental yields, citizenship benefits.
📅 Saturday: Client Day Out
Goal: Show the experience
Document showing properties to visiting clients. The drive, the viewings, coffee breaks, their reactions.
📅 Sunday: Sunset/Beach Content
Goal: Emotional connection
Beautiful Alanya moment. No hard sell. Just "This is why people fall in love with Alanya." Optimal posting time: 6:00 PM.
🎓 Week 3: Trust & Authority
Establish yourself as the local expert
📅 Monday: Market Update
Goal: Position as expert
"Alanya Real Estate Market Update: January 2026." Price trends, hot areas, inventory levels. Use simple graphics.
📅 Tuesday: Buyer FAQ
Goal: Address objections
Answer one common question: "Can foreigners get a mortgage in Turkey?" or "How long does the buying process take?"
📅 Wednesday: Google Review Highlight
Goal: Social proof
Screenshot your best Google review. Add context: "Helped the Johnson family find their dream retirement home last month."
📅 Thursday: Process Explainer
Goal: Reduce buying anxiety
"5 Steps to Buying Property in Alanya" carousel. Make it simple. Reduce fear of the unknown.
📅 Friday: Personal Story
Goal: Human connection
Why you love Alanya. How you got into real estate. Your mission to help people find their perfect property.
📅 Saturday: "Did You Know?" Post
Goal: Education & engagement
Interesting local fact. "Did you know Alanya has 300 days of sunshine per year?" Connect to property lifestyle.
📅 Sunday: Q&A Stories
Goal: Direct engagement
Post a Q&A sticker: "Ask me anything about buying property in Turkey." Answer questions publicly.
🤝 Week 4: Community & Results
Show success and build loyalty
📅 Monday: Client Success Story
Goal: Social proof
Feature a recent buyer. Their journey, why they chose Alanya, their new life. (Get permission first!)
📅 Tuesday: "Just Sold" Announcement
Goal: Show demand
Celebrate a recent sale. "SOLD in 2 weeks! Congratulations to the new owners." Creates urgency.
📅 Wednesday: Partner Shoutout
Goal: Network building
Tag your lawyer, notary, or property management partner. Build your ecosystem publicly.
📅 Thursday: Key Handover Moment
Goal: Emotional peak
Photo or video of handing keys to new owners. The most powerful content you can create.
📅 Friday: Upcoming Listings Teaser
Goal: Build anticipation
"Next week: 3 new exclusive listings coming. DM to get first access." Create an insider feeling.
📅 Saturday: User-Generated Content
Goal: Community appreciation
Repost content from clients who tagged you. Build a sense of community.
📅 Sunday: Month Recap
Goal: Demonstrate activity
"January 2026 Recap: 4 properties sold, 12 new listings, 28 viewings completed." Show you're active and successful.
Best Posting Times for Alanya Real Estate
General advice says "post at 11am." But real estate in Alanya is different. You're targeting international buyers across multiple time zones. Here's what actually works:
| Content Type | Best Time (Turkey) | Why It Works |
|---|---|---|
| Property Listings | 10:00 - 11:00 AM | European morning coffee scroll |
| Video Tours | 2:00 - 3:00 PM | Lunch break viewing time |
| Lifestyle Content | 5:00 - 6:00 PM | Evening dream browsing |
| Stories (Daily) | 8:00 - 9:00 PM | Peak Instagram usage |
| Weekend Content | 11:00 AM - 1:00 PM | Weekend relaxed browsing |
💡 Pro Tip
If you're targeting Russian buyers specifically, post between 9:00-10:00 AM Turkey time (11:00 AM-12:00 PM Moscow). For UK buyers, 12:00-1:00 PM Turkey time works best.
Content Batching: The Secret to Consistency
The biggest objection I hear is: "I don't have time to post every day!"
Here's the truth: you don't create content every day. You batch it. This is essential for proper content planning.
The 4-Hour Monthly System
Photo & Video Shoot
- 10-15 property photos per listing
- 2-3 video walkthroughs
- 5 lifestyle/location shots
- 3-4 behind-the-scenes clips
Caption Writing
- Open your content calendar spreadsheet
- Write all 30 captions in one session
- Include hashtags and CTAs
- Prepare carousel text slides
Scheduling
- Upload everything to Meta Business Suite (it's free)
- Set optimal posting times
- Schedule the entire month
- Set reminders for Stories
Review & Optimize
- Check last month's analytics
- Identify top-performing content
- Adjust strategy based on data
- Plan next month's themes
Result: 30 days of content ready in one focused session. You can get back to showing properties and closing deals.
Common Mistakes That Kill Real Estate Engagement
💡 Key Insight
Properties are only 50% of the story. Location, lifestyle, trust, and human connection make up the other half. Balance your content accordingly.
The Fixes
- Only posting properties: Follow the 50/50 rule. Half property content, half lifestyle/trust content.
- Ignoring Stories: Feed posts reach 10% of followers. Stories can reach 50%. Use them daily with behind-the-scenes content.
- No Call-to-Action: Every post should tell users what to do. "DM for details," "Link in bio," "Comment your questions."
- Not replying: Social media is a conversation. Reply to every comment within 24 hours. Instagram rewards engagement.
- Poor photo quality: Amateur photos kill trust instantly. Invest in professional real estate photography.
Hashtag Strategy for Alanya Real Estate
Use a mix of broad and niche hashtags. Here's a tested combination that works:
Location Tags (Use 5-7)
Buyer Intent Tags (Use 3-5)
Lifestyle Tags (Use 3-5)
💡 Pro Tip
Create 3-4 different hashtag sets and rotate them. Instagram can penalize using the exact same hashtags every post. Save them in your notes for easy copy-paste.
Related Resources
Continue building your real estate marketing strategy with these guides:
Real Estate Video vs Photos
Which sells properties faster? Read the complete comparison guide.
Meta Ads for Real Estate
Facebook and Instagram advertising strategies. Compare Facebook vs Google Ads.
Luxury Villa Photography
How to showcase high-end properties. Professional photography tips.
Want a Done-For-You Solution?
Knowing the strategy is one thing, but having professional high-quality photos and videos is another. We specialize in real estate marketing for Alanya properties, including professional photography, drone footage, video tours, and complete content packages.
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